Fitness Platform Generates $403K from $126K Ad Spend with 3.09 ROAS and 2,408 New Subscriptions

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The Opportunity

This SaaS fitness platform had achieved strong product-market fit in the competitive fitness technology space, serving coaches and trainers with tools for client management, workout programming, and business operations. Website traffic was healthy, but conversion rates were underperforming- traffic alone doesn’t generate revenue, conversion does.

High site visits paired with low conversion rates revealed deep funnel inefficiencies. Prospects explored the platform but rarely converted to paid subscriptions at a level that justified marketing spend. Millions in potential revenue were being left on the table.

The platform’s messaging was inconsistent across customer segments. Independent trainers, gym owners, and online coaching businesses were all addressed with generic language that resonated weakly with everyone instead of strongly with anyone.

Attribution visibility was also poor. The marketing team couldn’t pinpoint which channels produced the highest-quality users or the best LTV:CAC ratios. Budget decisions were based on intuition instead of data.

To scale sustainably, the company needed efficient, data-driven customer acquisition - improving conversion rates, reducing CAC, and increasing ROAS to create profitable, repeatable growth.

“We had strong traffic and a great product, but our conversion rates were killing us. We were spending significant money on marketing, but we couldn’t tell which channels were actually working. Our messaging was generic - we were trying to speak to everyone and resonating with no one.”
— Marketing Leader, SaaS Fitness Platform

The Solution

Morris Enterprises was engaged to execute a full-funnel optimization over a 12-month engagement—rebuilding the marketing and conversion infrastructure using the M.E. Architecture™ framework with a focus on data-driven growth and systematic performance.

Full-Funnel Optimization
Every stage of the customer journey was analyzed—from awareness to activation and retention. We redesigned landing pages, simplified signup flows, optimized onboarding sequences, and implemented continuous A/B testing. Each funnel component was tracked, measured, and improved based on real data.

Audience Segmentation and Personalization
We developed detailed segmentation models that allowed for persona-specific campaigns.

• Independent trainers received messaging focused on client management and business growth.

• Gym owners saw content centered on member engagement and retention.

• Online coaching businesses received messaging focused on scalability and automation.

Segment-specific landing pages, email sequences, and ad creatives drove substantial increases in conversion.

Attribution and Analytics Infrastructure
We implemented end-to-end tracking and analytics dashboards providing full visibility into channel, campaign, and spend performance. Marketing leaders could finally see real-time ROAS, CAC by channel, LTV by acquisition source, and retention by cohort. Decisions became data-driven instead of intuition-based.

Conversion Rate Optimization (CRO)
Systematic CRO processes were introduced to test and improve every variable: headlines, CTAs, layouts, pricing options, and trial offers. We optimized for activated paying subscribers—not just signups—ensuring marketing drove long-term LTV, not vanity metrics.

The Impact

The company generated $403,959 in revenue from $125,822 in ad spend, achieving an average 3.09 ROAS across all campaigns - proving profitable, scalable acquisition.

Peak campaign ROAS reached 9.29 in the best-performing segments, showcasing the power of precise segmentation and tailored messaging.

The 12-month engagement added 2,408 new paying subscribers, significantly increasing ARR and long-term customer value. Attribution clarity empowered the marketing team to allocate budget confidently and scale high-performing campaigns systematically.

“The transformation was exactly what we needed. We went from guessing to having full visibility into every channel and campaign. We generated over $400K in revenue from $126K in spend—a 3.09 ROAS that proved our model works. We added 2,408 paying subscribers and built the infrastructure to scale systematically.”
— Marketing Leader, SaaS Fitness Platform

About Morris Enterprises

Morris Enterprises is a tactical execution partner for B2B growth. We embed with your team to design, deploy, and optimize the core revenue infrastructure that high-growth companies need to win. We don’t just advise—we build the systems, transfer the capabilities, and align our success with yours.