How a Miami-Based Firm Added $150M+ in Annual Funded Volume within 11 Months - by Building Systematic Deal Flow Infrastructure

Note: This case study has been anonymized at the client's request due to their parent company's ongoing IPO process in Israel. 

This anonymization allows us to reveal the full depth of our engagement—including specific revenue figures, margin improvements, internal process breakdowns, and operational challenges—that would otherwise be confidential. 

For verification purposes, we can provide references and arrange introductions to the client under NDA.

CLIENT PROFILE

• Company: A Miami-Based Direct Lender (Anonymized)

• Industry: SMB Direct Lending / Alternative Finance

• Capital Base: Access to $300M+

• Market: U.S. Market Entry

• Challenge: Zero systematic deal flow; stalled U.S. expansion despite significant capital.

• Engagement: 11-month embedded build with Morris Enterprises.

• Outcome: $150M+ in annual funded volume, 84% deal flow predictability, and a scalable revenue engine built to deploy $500M+.

WHY THIS MATTERS FOR DIRECT LENDERS

Every direct lender hits a wall. For most, it happens between $10M-$50M in annual volume. This stall isn't from a lack of capital or ambition. It is the direct result of the firm's operational infrastructure collapsing under its own weight.

The pattern is brutally consistent:

• 83% of deal flow is dependent on a small, unmanaged group of brokers.

• The Founder is the bottleneck; every critical decision and deal flows through them.

• There is zero pipeline visibility or forecasting capability, making strategic planning impossible.

• Internal processes are a chaotic mess of spreadsheets and manual work, killing deals with slow funding times.

• Capital sits idle because there is no systematic way to deploy it. Every day that capital isn't working, it's costing millions in lost opportunity.

Our client had access to a $300M+ capital base. Their problem wasn't a lack of dry powder—it was the complete absence of a machine to deploy it. They were a financial powerhouse operating on the infrastructure of a startup.

This case study is a deep-dive into how we built that machine in 11 months.

THE CHALLENGE

The Founder's Dilemma

The firm’s Managing Partner was a force of nature. But a 2 months into their U.S. expansion, they were stuck in neutral. Deal flow was a rollercoaster of feast or famine, making strategic planning impossible. Every single deal required his personal involvement; the team couldn’t close without him. His calendar dictated the firm's revenue. He was the classic founder in "The Grind"—owning a high-stress job, not a valuable asset.

This wasn't just a business challenge; it was a collection of daily, gut-wrenching frustrations:

• The Broker Trap: "My entire business is built on a handful of brokers. What if my top guy leaves?" They were hemorrhaging margin, paying 12-15 points for non-exclusive deals being shopped to ten other funders.

• The Founder Bottleneck: "I can't even take a vacation." Growth was limited by the number of hours in the founder's day, not by capital availability.

• The CRM Graveyard: "My CRM is a mess." Their system was a digital junk drawer. Answering "Which deals will actually fund this month?" required days of manual, soul-crushing reporting.

• Zero Predictability: "I have no idea what we're going to fund next month." This made it impossible to manage capital efficiently or build credibility with the institutional partners they needed to lower their cost of funds.

• The Infrastructure Gap: This wasn’t a capital problem. It was an infrastructure problem. The same hustle-and-grind playbook that got them started was now the very thing holding them back.

  
  

From High-Risk Dependency to a De-Risked Portfolio: The firm's deal flow source shifted from 83% broker-reliant to a balanced mix of direct, partner, and broker channels.

THE APPROACH: BUILDING THE M.E. GROWTH INFRASTRUCTURE ™

We didn’t deliver a strategy deck. We embedded with the client’s team for 11 months and built their entire revenue infrastructure from the ground up.

The M.E. Growth Infrastructure: A three-component system for scalable growth.

Component 1: The Front-End (Deal Origination)

Objective: To engineer a permanent, multi-channel deal origination system that would break their dependency on brokers and generate a predictable flow of high-quality, proprietary deals.

1.1 The Broker & ISO Partner Program

• What We Built: A complete system to recruit, onboard, and manage a network of high-quality broker partners, including a data-driven scorecard, a multi-channel recruitment engine, and a professional onboarding kit with tiered incentives.

• The Impact: The firm transformed its broker channel from a chaotic liability into a managed, predictable asset. They cut ties with low-performing brokers and built a loyal network of partners, immediately adding 2-3 points of margin back to every deal.

1.2 The Direct-to-Borrower Acquisition System

• What We Built: Their first-ever proprietary marketing system, including a new high-converting website, an SEO & content engine, and a sophisticated multi-channel outreach system (email, LinkedIn, SMS).

• The Impact: For the first time, the firm had a proprietary deal flow channel, giving them a high-margin, exclusive source of deals that completely changed their unit economics.

The Anatomy of a Modern Deal Engine: A breakdown of the five systematic origination channels that now fuel the firm's growth.

1.3 The Strategic Referral Partnership Program

• What We Built: A systematic engine to identify, recruit, and manage high-value referral partners (accountants, fractional CFOs, neobanks, fintech platforms, online influencers, media outlets). This included a partner CRM, automated onboarding sequences, co-marketing assets, and a tiered incentive structure.

• The Impact: This created a powerful, low-cost, and highly scalable new deal channel. One strategic partner could generate dozens of qualified referrals, creating a network effect that multiplied their reach and credibility without adding headcount.

1.4 Sales Team & Process Professionalization

• What We Built: A comprehensive Sales Playbook, a fully optimized CRM for sales, and a real-time KPI dashboard to create a culture of accountability.

• The Impact: The sales team was transformed from an unstructured "boiler room" into a professional closing machine, freeing the founder to finally focus on strategy.

Component 2: The Middle (Funding Operations)

Objective: To install a streamlined, tech-enabled operational backbone that allows the client to underwrite and fund deals with maximum speed and efficiency.

• What We Built: A redesigned and automated underwriting workflow using AI-driven data extraction, plus a suite of real-time dashboards for pipeline management, team performance, and portfolio health.

• The Impact: The operational chaos disappeared. Funding time was cut from 73 hours to just 17 hours. This turned their operational efficiency into a powerful competitive weapon that allowed them to win deals on speed alone.

  
  

Speed as a Weapon: By automating workflows, the firm cut funding time from 73 hours to just 17, winning more competitive deals.

Component 3: The Back-End (Portfolio & Capital Growth)

Objective: To install the systems that transform the lending business from a day-to-day operation into a true financial asset that can attract cheaper institutional capital.

• What We Built: An Investor Readiness & Capital Attraction System (data-driven narrative, professional investor deck, financial models, data room) and an Automated Client Renewal System.

• The Impact: The firm was no longer just a family office deploying its own capital; it was a professional, bankable institution. This paved the way to secure credit facilities 200-400 bps cheaper, fundamentally altering their enterprise value.

  
  

Liberating the Founder: A 72% reduction in the founder's time spent on individual deals, freeing him to focus on strategic growth.

THE OUTCOME

The results were systematic and compounding, culminating in a historic U.S. market entry.

The Transformation, by the Numbers: A dashboard view of the critical KPIs that were systematically transformed over 11 months.

The Compounding Effect of Infrastructure: A visual representation of the firm's exponential growth once the systematic engine was in place.

From Guesswork to Gospel: The journey from 17% forecast accuracy to a reliable 84%, unlocking strategic capital management.

What This Unlocked

The firm went from a founder-dependent U.S. market entry to a scalable revenue engine. The infrastructure we built isn't just built to support $147M+ in annual funded volume—it's built to handle $500M+ without adding proportional headcount or founder time. They now have the systems and credibility to secure larger, cheaper credit lines, fundamentally changing their profitability and enterprise value.

THE PROOF

Founder Testimonial (Anonymized):

"We had access to a lot of capital, but we were stuck. Every deal required my personal involvement. We couldn’t forecast, we couldn’t scale, and we were completely dependent on a few brokers.

Now we have visibility, predictable deal flow from multiple channels, and an engine that can handle half a billion dollars. This is the foundation that will allow us to become a dominant player in the U.S. market."

THE TAKEAWAY: A CHALLENGE TO THE INDUSTRY

This case study is more than a success story; it's a challenge to the core beliefs that keep most direct lenders stuck in "The Grind."

• Belief #1: More capital is the answer.Reality: Infrastructure is the answer. Without a machine to deploy it, capital is just a number on a balance sheet.

• Belief #2: All broker business is good business.Reality: An unmanaged broker channel is a high-risk liability. A systematic partner program is a high-margin asset.

• Belief #3: Marketing is a cost center.Reality: Systematic, direct origination is the single most profitable activity a lender can invest in.

The choice for lenders is simple: build the machine, or be replaced by it.

READY TO BUILD YOUR REVENUE INFRASTRUCTURE?

If you're facing the same challenges this Miami-based lender faced—capital ready to deploy but no systematic way to put it to work, broker-dependent deal flow, founder bottleneck, zero pipeline visibility—the solution isn't more capital or more hustle. It's infrastructure.

We diagnose your current revenue infrastructure, identify the bottlenecks, and build the systems you need to scale systematically.

Book an Introduction Call

We'll spend 30 minutes diagnosing your:

• Current deal flow sources and predictability

• Pipeline visibility and forecasting capability

• Founder dependency and operational bottlenecks

• CRM infrastructure and data quality

• Systematic origination channels

You'll walk away with a clear diagnosis of your infrastructure gaps and a roadmap to systematic growth.

Book Your Introduction Call →

Or email us: admin@morris-enterprises.com